Two and a half kilometres of shop windows makes it Europe's longest shopping street.
Go to this area when you feel like a good and mixed shopping day. Once you arrive at the centre of Oxford Circus, at one end of Regent Street, start to go around as you like considering that you'll find a multitude of shops from all over the world as well as the English ones. But don't forget to go through Oxford Street, which is said to be the longest shopping street in Europe. On this street, brands are waiting for you like M&S, New Look, French Connection, Primark and a very long etcetera, since you won't find a few inches without a shop for nearly two and a half kilometres. The street will surely be familiar to you, not because you know the street itself but due to the large number of shop entrances and shop windows that you will have seen in other places. It's impressive to see such a large mass of international shops, arranged in line. And should you be looking for variety at some time, turn the corner of the first street that you find to alternate your walk with shops that are a bit more alternative, like the second-hand store Beyond Retro in Marlborough Street, or the personal style of Topshop which joins Oxford Street to Regent Street.