Many more shops, and for all budgets: your everyday kind of district.
The bargain district
This street is part of the city's commercial triangle par excellence, which runs from Zurich's central station and ends at the avenue of Bahnhofstrasse. In a more informal way, every day starts here with a countless number of small shops where family businesses rule as opposed to the big brands, and this is a characteristic that gives it more of a nice and friendly atmosphere. This makes the toing and froing of people non-stop throughout the whole day. People usually come here to visit the Migros department stores, which are one of the most popular centres in the country: all kinds of shops are waiting for you inside, ranging from food and fashion, to electronic and telephone accessories. In fact, this is the most suitable place in the city for finding watches and jewellery at the best prices, and has earned a reputation for being the bargain district.