Chocolate is always delicious, but when it has a long tradition behind itself, it is even better.

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Chocolatería Valor

You'll fall into temptation even if you don't have a sweet tooth.

You could buy a t-shirt with a funny message or a fridge magnet as a memento from Alicante. But wouldn't it be better to find a delicious, special product? The mythical Chocolatería Valor was opened by an Alicante chocolate making family from Villajoyosa, who opened shop in 1881 and has since then been able to combine the chocolate masters' tradition with tasty innovation. In addition to this, in Villajoyosa they have a Museo del Chocolate Valor, where you can learn all about the creative process behind their products. But when it's time to take them home, go to the Valor shop in Alicante, on Paseo Explanada de España street, where you can taste their cocoa creations on the terrace or take them home as a pretty box full of chocolates, turron, almendrados, chocoperlas and other delicacies.

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