Shops, historic buildings, restaurants, bars, cafés - there's much to explore on this grand downtown shopping boulevard.

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The many pleasures of one of Vienna's main shopping thoroughfares.

This huge avenue crosses the centre of the city and continues in both directions for kilometres, but takes its name from the Baroque Mariahilf Church it passes on this central stretch. It will take you past many of central Vienna's distinguished historic buildings and shops, and is largely car-free, making for a comfortable strolling experience. Most of the shops you will see deal in clothing, fashion, and accessories, including most of the major international brands. This is also a wonderful area to sample the local and regional cuisine and tipples, with scores of restaurants, bars, and cafés from one end to the other.

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