Design your own baubles in this spectacular, luminous shop where everything's for sale.

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Swarovski Museum Shop

World-famous crystal.

Founded in 1895, Swarovski is one of the world's leading crystal producers, finding favour with luxury consumers including celebrities like Michael Jackson and Lady Gaga. Based in Tyrol, the company has since 2009 had a museum shop on Kärntner Strasse in central Vienna, a gleaming spectacle of crystalline light and colour throughout three floors. Furthermore, visitors can even design and manufacture their own jewels! If this sort of thing intrigues you, we recommend you save your visit for after dark, when this place is at its most impressively glowing. Welcome to the world of Swarovski!

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