Iberia GPT, a new conversational travel recommendation channel on ChatGPT
Among its most notable features are flexible flight search, personalized destination suggestions, budget-based recommendations, and multi-destination routes.
Iberia launches Iberia GPT, a new conversational assistant on ChatGPT that helps customers plan their trips in an inspiring, agile, and personalized way. Available starting today in the GPT Store, this solution becomes the first initiative of its kind launched by an airline.
The airline announced this new channel during South Summit 2025, one of Europe’s key innovation and entrepreneurship events. This new AI-based communication channel with customers is available in OpenAI’s GPT Store. To try it, access ChatGPT and search for @Iberia or “Iberia GPT” in ‘Explore GPTs’.
This channel reinforces Iberia’s track record in exploring innovative digital channels, as it did in 2019 with its WhatsApp customer service channel, and consolidates its commitment to exploring new communication avenues and staying at the forefront of technological innovation and customer experience.
Iberia GPT, which is temporarily hosted outside traditional customer service channels, is designed as an exploratory space for travelers seeking inspiration or guidance to find options that match their interests, preferences, or budget. Key features include, Flexible flight search; Global, regional, or specific destination suggestions; Budget-based recommendations and Multi-destination planning for easily organizing routes with multiple stops.
