A student of Miriam Ocariz and classmate of Adolfo Dominguez.
L'enfant terrible of Basque fashion.
The brand’s name comes from its founder, Juanjo Fiz from Eibar in Guipuzcoa. Born in 1976, he settled in Bilbao and spent his youth as a student in the Biscayan capital. He was a student of Miriam Ocariz and classmate to the likes of Adolfo Dominguez. From very early on, his collections featured on the catwalks of the Barcelona and Madrid Fashion Weeks. He has become an icon in both the national and international fashion world. His most important point was in 1997, when he created his own brand, Ion Fiz, which has become increasingly popular. The designer draws his inspiration from naïve art, Modernist architecture and Bauhaus, as well as artisanal haute couture tailoring. He now has collections for men and women, and created a line of clothing commemorating the 10th anniversary of the Guggenheim. In 2003, after Madrid Fashion Week, the specialised pressed deemed him the ‘enfant terrible’, where he found his niche in the most important fashion markets. Even if you have no intention of buying anything, his shop at 38 Iparaguirre Street is worth a visit.