VIP watches and jewellery: this is no place to be thrifty.
The most exclusive shopping area
Nowhere else in the world will you find better watches; Geneva has a watchmaking tradition that goes back to the 17th century and, despite the fierce competition from the rest of the world, Swiss watches are still unmatched. In the exclusive Rue du Rhône there are flagship stores for the most famous brands: Omega, Piaget, Patek Phillipe, and the exquisite Bucherer jewellery, things that will make you think of time in a different manner. On the other side of the bridge is Swatch, on the Rue du Mont-Blanc, another place to see watches made in Switzerland. Do not come here looking for bargains! These are true Swiss watches, top quality... and top prices too. For more pure luxury, keep going up Rue du Rhône, where you'll see the windows of designer shops such as Armani, Gucci, Hermès or Chanel.