Busier than most other local beaches, Frishman's a great option for a day of sun and fun.

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Frishman Beach

A beach with plenty of company.

One thing's for sure - here you'll never be alone. The beach at Tel Aviv's most upscale hotel zone attracts a fun mix of funloving locals and tourists for swimming, splashing, sunning, or just eating and drinking in the sunshine at the beachfront cafés and restaurants. It's a great spot to learn about matkot, the Israeli beach paddleball game you'll see people playing all over here. After sunset, folks move camp from the sand to the promenade, change clothes, and continue the fun in the bars, cafés, and restaurants. You can also opt to walk a few minutes north to the port - highly recommendable around sunset, and a wonderful stroll at any time of day.

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