Loreak Mendian Clothing
This Basque label has crossed borders. Both Spaniards and foreigners proudly wear the original 'daisy' designs.
The lucky daisy.
Loreak Mendian is, along with Cállate la Boca, the best-known street-style clothing label in San Sebastián. The young and the not-so-young alike are proud to wear the daisy logo on functional and contemporary garments. Its two creators, both from San Sebastian, opened the first store on Calle Mari in the city centre in 1995. Since then, the label has spread to several countries, including Australia. It is especially popular with young people and surfers. With their curious reinterpretations of icons of Basque culture, they appeal to an increasingly international audience. Discover the Loreak Mendian universe in the city of its creators.