Vienna may not be a shopping heaven, but it's nothing to sneeze at, either.
Vienna's fashion and shopping triangle.
True, Vienna is not anyone's idea of an A-list shopping destination, but there are several good shopping zones in town, as well as some key products worth considering as souvenirs, purchasable mostly in small mom-and-pop shops scattered throughout the historic center. For luxury, fashion, and international brands, head for three principal streets: Kärntnerstrasse, Graben, and Kohlmarkt, Vienna's so-called fashion triangle. Here, too, you'll find Österreichische Werkstätten, a famed outlet for fine artisan products Austria is known for, such as glassware and enamelware.