Luxury shopping on the Graben
Plenty of interesting strolling, but do not miss the vintage H&M store.
Exploring one of Vienna's most exclusive shopping streets.
The Graben is one of central Vienna's most famous and elegant streets, though it had rude beginnings (Graben is German for ditch, referring to the original ditch in front of the defensive wall during Roman and medieval times). Today it's an elegant commercial boulevard which offers some fine strolling, and one particularly recommendable stop is the H&M department store. H&M bought the building from an exclusive menswear emporium of 19th century vintage under the condition that the interior not be changed, and so to this day you can enter and be amazed by its elegant interior of a century ago.