Discovering a more local, authentic, and less touristic side of Vienna shopping.
Exploring Vienna's Innere Stadt.
In shopping terms, Vienna's Innere Stadt, the area around St. Stephen's Cathedral, is not known for great commercial boulevards or famous luxury brands. Here its all about small shops and stands that tend to capture more of the truly local Viennese character and flavour. Examples might include those quintessentially Austrian sweets, Mozartkugeln, or objects recalling the Habsburgs such as figurines of Sisi, the popular 19th-century Empress Elisabeth. You'll also find items such as little Ferris wheels, a nod to the fact that Vienna is home to the world's oldest amusement park.