WOW Concept

WOW Concept is a new retail concept that has revolutionised customers' shopping experience. This phygital (physical & digital) platform, led by Dimas Gimeno, brings together established and emerging brands in a unique and unprecedented space in Madrid.

The building, located at Gran Via 18, houses the pioneering WOW Concept which connects customers with the latest fashion, beauty, décor, technology and gastronomy trends – and always in a completely personalised way, based on your needs and tastes.

The recent opening of Serrano 52, a contemporary concept with premium brands, takes the tradition of retail to the next level.

Choose the clothes that best suit your style and figure with the help of our team of experts. They will help give your look a lift with a unique range of items.


Free personal shopper

Estimated duration

2-3 hrs


Free service


Not applicable

Discount code

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Contact and location information

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Round trip
Today: July 21, 2024
Today: July 21, 2024
When do you want to make your stopover in Madrid?
Select whether you want to stop off in Madrid on the outbound flight
How many nights do you want to spend in Madrid?
Information You have exceeded the number of nights available for the dates selected.
  • 1
    AdultFrom 12 years of age
    Information The maximum number of passengers is 9 (not including babies)
  • 0
    ChildFrom 2 years of age up until turning 11
    InformationThe maximum number of passengers is 9 (not including babies)

    Reserva para Menores de 5 a 12 años viajando solos. El servicio de acompañamiento es obligatorio e incluye un cargo adicional. Reserva para Menores de 12 a 17 años viajando solos. Puedes realizar la reserva como adulto si decides que viaje solo o puedes contratar nuestro servicio de acompañamiento. Si deseas solicitar una reserva para un menor con servicio de acompañamiento puedes continuar. Si deseas reservar para otro tipo de pasajero vuelve al formulario de búsqueda y modifica los criterios.

    An adult may travel with a maximum of 2 children under 5 (1 infant and one child or 2 children). If the third child (or more) is over 5 years old you may continue.

  • 0
    InfantUp until turning 2 years of age
    Information Number of infants cannot be higher than number of adults.

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