A classic facade for the loveliest store. You won't take your eyes off its designs or its coloured fabrics.

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The nice and spoilt girl of the stores.

Walking towards Soho, between Regent Street and Great Marlborough Street, it's difficult not to notice a beautiful classic facade that stands out in the middle of the street. Retrace your steps back to the entrance and you are in front of the Liberty of London department store in the West End. Besides its impressive building which gave it the title of the loveliest store in the city, it's been the cradle of Art Nouveau; the English answer to Parisienne fashion from the end of the 19th century which is also called "Stile Liberty" in honour of the store. Nowadays, you'll find fashion, cosmetics, accessories, gifts, furniture and decoration inside the store; all of this displayed in the imaginative ways which are characterized by the staff here. Since Arthur Lasenby Liberty opened its doors in 1875, this business, which began selling fabrics and imported products from the British Empire in the east, has been a never ending source of trends throughout the last century and nowadays, keeps its position by the new designers and the traditional work, which has always been its hallmark. In spite of its subsidiary in Japan and the sales made through its website, it is here where you are going to find the soul of this prestigious business which, as you can see at a glance, will not go unnoticed.

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