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Tourist guide: what to do and see in São Paulo
Be who you want to be in this charming and mysterious city.
Make no mistake: São Paulo is not just the supreme financial capital of Latin America. Let yourself be seduced by its many shops and chic glamour, enjoy its exquisite food, be blown away by its impressive buildings, submerge yourself in the exciting nightlife, and also take time to lose yourself in the nearby infinite beaches. São Paulo is a multifaceted place which, with its countless ethnic groups, invites you to become who you want to be. This urban jungle is growing by leaps and bounds, whilst still offering the mysteries of undiscovered destinations.
How other travellers see it
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- Sights
- Shopping
- Leisure
- Dining
- Open air
- Museum
- Sights
- Shopping
- Leisure
- Dining
- Open air
- Museum
Ceagesp
As you pass through the doors of this market, you will plunge into a maze of colourful scents and products.
What's that smell?
Shopping
República Square
600 stalls, both commercial and cuisine, you can be assured of an entertaining Sunday morning.
Spend your Saturdays and Sundays here.
Shopping
Cidade Jardim Shopping Complex
Shopping centre in proper order, with the exception of its tropical décor, with hanging palm trees and all types of vines.
An exuberent shopping centre.
Shopping
Bom Retiro
Search and compare prices without neglecting your wallet. If you go on a group, Saturday is the best day to visit...
Clothes at great prices.
Shopping
Embu das Artes
An artistic mix near São Paulo: its open-air Art Fair is the biggest in the State.
The showroom for all types of artists.
Shopping
Benedito Calixto Square
Antiques, second hand clothes, vinyls, furniture, crafts and a long list of other items. A cabinet of wonders at affordable prices throughout the day.
Saturday fair.
Shopping
Oscar Freire Street
The window displays that adorn this street do not have any prices listed. Perfect if you are shopping 'Pretty Woman' style.
Authentic commercial luxury.
Shopping
Municipal Market
Ideal just for a stroll around or to do some shopping. Admire its enormous Neo-Gothic stained glass with you try a delicious cod pasty.
A variety of products on offer.
Shopping
25 de Março Street
A messy drawer of gifts and souvenirs. You will find everything you could imagine and more. Outrageously affordable prices.
Good, pretty and cheap.
Shopping
Liberdade Square
The biggest Japanese spectacle outside of Japan can be found in this neighbourhood: restaurants, street stalls, festivals, shops, dances, parades...
One city inside another.
Shopping
Museo de Arte Sacra
Reliquias desde el siglo XVI hasta nuestros días. Aprovecha tu visita al Mercado Municipal para conocer este museo: ¡son vecinos!
Imaginería religiosa.
Museum
Portuguese Language Museum
The most interactive museum, technology and fun. A must-see in the city. You will learn the basics in Portuguese.
Learn without realising it.
Museum
Afro-Brazil Museum
Goodbye secrecy: the true history about black art in Brazil, the origins of immigration and cultural exhchange.
Pure hybrid.
Museum
Brasileiro da Escultura Museum
Thanks to its success, it offers more than just permanent exhibitions. It also includes temporary exhibitions, workshops, seminars, festival celebrations and even online tracking.
A little of everything.
Museum
Football Museum
With a visit to this museum you will discover the mysteries of the superb Brazilian national sport. A very interesting and entertaining tour.
Emotion, history and fun.
Museum
Museum of Modern Art (MAM)
Here you will enjoy a collection of avant-garde art, as you pass though its interior and exterior halls...
Copying the MOMA in New York City.
Museum
Paulista Museum
Take a journey through the history of São Paulo through its numerous and diverse objects.
Also known as Ipiranga Museum.
Museum
São Paulo Art Museum (MASP)
Not only will its collections blow you away, the design of the building is indescribable. You have to see it!
"Artistic suspension".
Museum
Japanese Immigration Museum
Did you know that there are nearly one million Japanese people that live in São Paulo? Get to know the history of Japanese migration in Brazil.
The Japanese phenomenon.
Museum
Estado Art Gallery
An excellent collection of Brazilian art, setting the benchmark for international art.
500,000 visitors every year!
Museum
Campos do Jordão
A forgotten village 160 kilometres from São Paulo. In July and August skiers revel in its snow.
A miniature Switzerland.
Open air
Trianon Park
Spend a simple New Year's Eve in this park, you do not have to pay.
Similar to Spain's Puerta del Sol.
Open air
Vale Dos Templos and Zu Lai Temple
If you want to discover the mysterious and unusual side of the side, do not forget to visit these temples of Japanese legacy.
One of Brazil's Japanese corners.
Open air
Estadual da Cantareira Park
Fill your lungs with fresh air. Excite your senses with and explore the native flora and impressive views.
Gateway to the jungle.
Open air
Santos
A coastal town 90km from São Paulo. Not only does it offer sun and sand, but many other interesting activities.
Holidays by the sea.
Open air
Jaraguá Peak
A frankly spectacular mountain. With three routes of various difficulties, prepare yourself with comfortable shoes and go for it!
See São Paulo from 1135 metres above the ground.
Open air
São Paulo Zoo
Delight the kids (and the not so little ones!) by spending a day at the most famous zoo in Latin America...
The largest quarter in the world!
Open air
São Paulo Carnival
A hotbed of rhythms and colours. Equally as important as the one in Río, this Carnival is much more calm.
One of the most famous carnivals in the world.
Open air
Ibirapuera Park
Forget the hustle and bustle of the world and disconnect amongst skaters, bikes, local flora, yoga, tai chi, gardening courses, music and monuments.
A thousand opportunities in green.
Open air
Figueira Rubaiyat
Spectacular its wine list and its steak, as well as the huge hundred-year-old fig tree that decorates the place.
Restaurant adored by the São Paulo jet set.
Dining
Itaim Bibi
Fast, casual food, but no less tasty. The hamburgers are the star dish.
XXL hamburgers.
Dining
Kaá Restaurant
You will not only find yourself amazed by the eclecticism of its cuisine, but also for its idyllic decor and delicious caipirinhas.
French-Italian glamour.
Dining
Santo Grão Café
Genuine passion for coffee in all its forms. The ideal spot to disconnect and relax for a few moments.
Who wants coffee?
Dining
Achiropita Festival
Italian dishes for the "nonas" are the real focus of this popular food festival.
Italian August.
Dining
Gopala Hari Restaurant
Lacto-vegetarian Indian dishes with a Brazilian touch. The place smells of spices and jasmine.
A vegetarian temple.
Dining
Pirajá Tavern
A tavern with a huge selection of traditional dishes from Río de Janeiro. Its keg beer will defeat you!
"Feijoada" Saturdays.
Dining
Fogo de Chão Restaurant
A selection of meat and delicious desserts. You'll want to try everything. But do not get carried away, the portions are enormous!
Not suitable for those with high cholesterol.
Dining
Tantra Restaurant
Tantra does not just serve Mongolian cuisine. It is an original experience for all five of your senses….
Welcome to Mongolia?
Dining
Skye Bar
Pure magic on Hotel Unique's terrace: mesmorising twilight, sublime restoration and décor, a chilled out atmosphere... Simply mindblowing!
A night in São Paulo's sky.
Dining
Olimpia Day Spa
Digress with beauty, relaxation and rest amid the bustle of São Paulo.
Indulge yourself.
Leisure
Candomblé Cultural Centre
Discover the origins of Candomblé and the Afro-Brazilian culture up close.
Find your Orisha.
Leisure
Sarajevo Club
An underground and carefree atmosphere, alternative music and cheap quality beer.
Only if you are looking for a different kind of night.
Leisure
Ibirapuera Planetarium
Its 18 metre concave dome is the ideal place to admire the most luminous stars in the city.
Fun for both children and adults.
Leisure
Bar Brahma
A mythical and bohemian bar that has managed to survive over the years. Highly recommended. Booking essential.
The corner of Ipiranga and Avenida São João.
Leisure
Astronete Bar
Delve into the most rockabilly and irreverent night in São Paulo. A bar only suitable for true rock lovers.
Rock & Roll galore!
Leisure
Via Funchal
An ostentatious glass pyramid. The greatest there has ever been here. What more do you want?
15 years of performances. 3 million spectators.
Leisure
The Municipal Theatre
Thanks to the whimsical bourgeoisie of the early 20th century, this theater is now a benchmark for Latin American poetry.
Eight long years of construction.
Leisure
Marquise do Ibirapuera
This corner is one of the best guarded secrets in Ibirapuera Park - perfect to practise your rollerblading and skateboarding!
Skate your socks off!
Leisure
Bourbon Street Music Club
An unavoidable visit whether or not you love jazz and soul music. Does the fact that it was opened by BB King himself, not tell you something?
New Orleans in a Brazilian night.
Leisure
The Site of Marquesa de Santos
Take a look around the mansion of this former marchioness and relive the complicated like of Don Pedro I's mistress
A historic soap opera.
Sights
Júlio Prestes Station
Every cloud has a silver lining: the station fell into disuse but now hosts concerts with tenfold sound.
Headquarters of the State of São Paulo Symphonic Orchestra.
Sights
Largo São Francisco
Future lawyers…here is your impressive Faculty of Law. Welcome to As Arcadas!
Portuguese colonial architecture.
Sights
Luz Station
Be sure to admire its elegant British architecture… but do not lose sight of your wallet!
A flavour of London in São Paulo.
Sights
Sé Cathedral
Large, majestic, symbolic and brilliant. These are just some of the adjectives that define its perfection. Discover why for yourself!
Impressive Neo-Gothic architecture.
Sights
The Banespa Tower
At 165 metres tall there is lots to discover inside, complete with museums and spectacular panoramic views. There is room for everything!
Brazil's very own Empire State Building.
Sights
Pateo do Collegio
Travel back to the past and disconnect from the city thanks to this historical, peaceful and tranquil oasis.
São Paulo's first building.
Sights
Voilà! One of the best places in the city to enjoy some brunch, in a sumptuous environment with the scent of myrrh ...
A Benedictine monastic relic.
Sights
Whilst curves are the trend in São Paulo, Neimeyer and anacondas are the perpetrators.
The 'beehive' city.
Sights
If money is not an issue, surprise your loved one with dinner at Terraço Itália on the 41st floor. They will love it!
Panoramic views from 168 metres above the city
Sights
Museum of Sacred Art
Relics from the 16th century up to the present day. Take a visit to the Municipal Market to see this museum, they are neighbours!
Religious imagery.
Museum
Documents for travelling as a tourist