Iberia Launches Its ChatGPT App, a New Conversational Experience for Travel Planning
The new experience allows users to search for flights, get travel inspiration, and explore options based on their dates and preferences directly within ChatGPT
Iberia today unveiled its ChatGPT app at South Summit, one of the world's leading innovation and entrepreneurship events, marking the latest evolution of its AI-powered conversational experience.
Developed using OpenAI technology, Iberia’s ChatGPT app enables more natural, flexible and contextual travel search experiences within ChatGPT. With this launch, Iberia continues to explore new digital channels capable of supporting customers throughout their journey, from initial inspiration to accessing the booking process within the Iberia ecosystem.
A More Flexible Experience Tailored to Every Traveller
Iberia’s ChatGPT app adapts to each traveller’s stage of planning. To access it, users can simply begin their prompt with “Iberia”; the app will then appear within the conversation and use the relevant context to help complete the task. The first time the app is used, users will be asked to connect it so they can understand what information may be shared.
From there, users can search for flights, seek destination inspiration, or explore travel options based on their dates, preferences and travel style. The app is available globally and can also be accessed through ChatGPT’s app directory.
Travellers who already know their destination and travel dates can enjoy a straightforward experience similar to Iberia’s own app, selecting flights and cabin classes before completing their booking within Iberia’s usual environment. For those seeking inspiration or travelling with flexible dates, the experience supports queries such as “I want to travel in October to a destination with good weather” or “I’m looking for a weekend getaway from Madrid”, providing recommendations tailored to their preferences. Users can also consult a visual calendar displaying travel options based on availability and price. The conversation adapts to the user’s intent, enabling travellers to explore alternatives in a far more natural and intuitive way.
Another Step Forward in Iberia’s Innovation Strategy
The launch of Iberia’s ChatGPT app at South Summit represents another milestone in Iberia’s innovation strategy, which forms part of its Flight Plan 2030 roadmap and its commitment to applying artificial intelligence to enhance the customer experience.
Following the launch of Iberia GPT, one of the airline’s earlier conversational AI initiatives, the company is taking a further step towards experiences capable of supporting users throughout the entire travel planning process, from initial inspiration to booking access.
The initiative forms part of the work carried out by Iberia’s Innovation Hub, which focuses on exploring new digital solutions that can improve both the customer experience and the airline’s operations.
